Cortical.io integrates its Natural Language Processing (NLP) technology into Stagwell Marketing Cloud’s suite of products to extract and analyze content from customers’ media materials to help power integrated communications campaigns.
Cortical.io, a provider of AI-based solutions, including SemanticPro, its Intelligent Document Processing (IDP) solution, announced May 16 that it has been selected by Stagwell Marketing Cloud (SMC), a suite of SaaS solutions that powers research, communications, and media activation for in-house marketers. Cortical.io’s technology will be deployed inside SMC’s Comms Tech Unit, which integrates Cortical.io’s Natural Language Processing functionalities into its comms tech platforms.
Cortical.io’s NLP technology uses Semantic Folding, its proprietary method, to understand text in its context and accurately process it based on its meaning, which is critical for identifying unstructured content, such as in media materials.
Mansoor Basha, Chief Technology Officer of SMC, said: “We were looking for an API that delivers highly accurate results while remaining affordable. Cortical.io offered the best value and performance compared to other solutions.”
Headquartered in Vienna, Cortical.io delivers AI-based solutions that help enterprises unlock the value of unstructured text by leveraging a game-changing approach to Natural Language Understanding (NLU). SemanticPro, its Intelligent Document Processing (IDP) solution, accurately extracts, analyzes and classifies information based on meaning and builds the basis for document workflow automation.
You can find the full press release here.
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