The Intelligent Document Processing provider appoints a former Talkwalker executive as its first Chief Marketing Officer to lead the company’s global marketing efforts.
Rossum, an Intelligent Document Processing (IDP) vendor, announced January 31 that it has appointed Elena Melnikova as the company’s first Chief Marketing Officer (CMO). Elena Melnikova, who joins Rossum from consumer intelligence company Talkwalker, will be the driving force behind the marketing strategy.
Elena Melnikova commented on her new role: “As Rossum’s first CMO, I’m excited to build out a high performing marketing team and demand generation engine, while seeing an incredible opportunity to evolve the company’s go-to-market strategy. I’m impressed by Rossum’s superior and innovative technology and how it solves the frustration of dealing with paperwork. Saving people from having to perform repetitive, mundane, and low-value work.”
Tomas Gogar, CEO and co-founder of Rossum, said: “We are excited to be bringing onboard a strategic leader with Elena, who has a proven track record and the expertise to impact across all levels of the company. This latest executive hire is part of Rossum’s commitment to fortifying its industry leading position. Building a powerful team that will scale with increasing market demand. Delivering integrated marketing strategies, she will be instrumental in how we gain and leverage insight from the voice of the customer, to drive company growth and increase our market share.”
Last September, Rossum had already added two experienced executives to its leadership team, Gregory Andre as the new CFO and Albert Alabau as the new CPO.
London and Prague-based Rossum offers an Intelligent Document Processing (IDP) solution with advanced data extraction capabilities through its cloud-native platform that helps companies in a variety of industries reduce manual effort, eliminate errors and improve turnaround times.
The full press release can be found here.
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